Social Networks are Conversations
Facebook, Twitter, Pinterest…all wildly successful social networks created to bring us together. They are also an incredibly powerful tools for businesses to reach and keep customers. If used correctly.
Social networks are all about conversation and engagement, not simply promotion.
If you use social networks simply for promoting your business, you’re missing the point, not to mention great opportunities. Too many companies today assume the position that these networks are essentially an online billboard. Every post is a promotion, and I can say from personal experience that this is a huge turn-off.
We All Know ‘That Guy’
We all have that friend. You know the one I’m talking about. All he ever talks about is himself. He has no idea what’s happening in your life, and has no idea what your opinion is on pretty much anything. Why? He never asks. He isn’t interested in having a conversation. This guy has a one-track mind…telling you all about himself and how great he is.
Can you picture this guy? What do you think of him? Do you enjoy spending time with him? Is he the guy you call on a random Wednesday to grab a beer? Doubtful. More likely, he’s they whose call you avoid when it comes in. After all, why would you subject yourself to that, when there are plenty of other people you could spend time with?
Now imagine you are your customer, engaging with your business for the first time on your social networks of choice. What do you see…another promotion?
Are you only interested in telling people all the great things about your business? Is it a one-way communication? Are you ‘that guy?’
Don’t be that guy.
You’re Better Than That
Social networks are like a cocktail party where you know no one. Put yourself in that situation for a moment. Who is the most interesting person in that room? He’s the one who walks up to you, introduces himself, engages you in conversation, and starts asking about you. This is the person you then happily introduce to your wife; the person you later tell your friends about meeting.
On social networks…be THAT guy.